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1 Step Internet Marketing

When it comes to marketing online and selling products, many people are not sure how to get visitors to their website or how to market their products. Any business owner knows that when starting an internet business it’s essential to run strong marketing campaigns in order to acheive success.

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Whether its promomting a single product, service, business opportunity, you have to somehow figure out how to get the right people to see your business.

There are numerous ways to target the right people in order to acheive financial success online. One way in particular is through bulk e-mail. Granted it does work and it can be a numbers game, however there are some services that pay people too open e-mail and read them.

In order to find the services that work, you will have to test them and see which bulk e-mail services yeild real results.

A number of very reputable companies offer marketing packages that often contain downloadable CD’s teaching expert marketing strategies and secrets. A lot of systems have received mass appeal to online business seekers simply because it cuts out all of the prospecting and phone calls.

Anyone that has been in any type of network marketing business knows that they can spend an entire day on the phone prospecting in hopes of finding just 1 person that will join their opportunity. Marketing systems will do most of this work for you so you don’t have to.

Many marketing systems will let you take a sneak preview of their compensation pay plan and business model. When it comes to marketing online, it’s easy to make mistakes and it’s easy to waste a lot of money testing new ideas. Any marketing package try’s to cut down on the hassle of spending advertising dollars only in hopes of making it all back.

When looking for a new home business it can be an overwhelming process with all the programs available online. Most programs do not teach people how to market successfully online which eventually leave people empty handed and broke. Finding a program that makes it easy to duplicate success is an essential part of any home based business.

Before deciding on a home based business be sure you know what you’re looking for and by this I mean find a program with a proven track record. Find a program that has testimonials and a system already in place that teaches you how to duplicate their success. We know that most people want to do almost nothing and receive everything.

The truth that comes with any home based business is that it does take time and effort to get it running. The initial boost will ensure a long successful home business career. Eventually you can ease up and put your system on automatic and reap the rewards, but not without doing some hard work first.

2 Step Marketing

Do it Right

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I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.

It was extremely hard to read, so hard in fact that I threw it away.

Several days later I received a postcard with 32 words on it telling me that I could get complete information on unrestricted long distance telephone service for 5.5 cents a minute with no additional monthly fee by calling the 800 number on the card.

I did call. I got the information, had my questions answered and ordered my long distance service changed.
The company who offered me the long distance service was using a time tested 2 step selling process:

Step 1 Generate a lead – Get me to call their 800 number.

Step 2 Provide the requested information

Provided to me on the phone by one of their sales representatives, who was able to answer my questions and make me feel confident that I could save quite a bit of money on my long distance bill and that the service would be as good or better.

Whats So Good About 2 Steps

It is much easier to create interest a lead than it is to get a person through an entire buying process a sale

You aren’t getting the prospect or existing customer to part with any money just yet.

You can use postcards to inexpensively promote to your target prospects and customers and generate leads inquiries about your products and services to then be followed up on and converted to sales.

This 2 step process also helps you to create a list of people who were interested enough in what you offered to contact you.

You can then recontact the one’s who you didn’t complete a sale with when they first inquired, preferably until they do buy from you.

Be sure to get the information you will need to recontact the people who responded to your postcard offering.

Repetitive follow ups with the people who contacted you will result in increased sales. Make it a company policy to follow up with those people who contacted you about your products and services.

 

The Most Effective Use of Postcards

The purpose of your postcard’s message is to generate a sufficient level of interest in the mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money not yet anyway. That is what the 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.

Your message needs 3 parts to be most effective:

1. A clear statement of the biggest benefit of your product or service in the long distance example, it was cost savings.

2. A good reason for them to contact you now

3. A simple, easy way for them to respond an 800 number for example.

 

Your message should be short and to the point. Short messages on postcards produce more leads than long one.

What 99% of Business Owners Don’t Know and Will Never Find Out About Using Postcards to Explode Their Profits

Offer ends 5-5-01 Print a date 3 weeks from your mailing date to create some urgency

Lots of people will respond to find out what they might not know. Dont forget, they responded, which is least some interest in the information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works

Use the tips you have read here to create your next postcard’s message and see what happens.

You will generate a bunch of leads from people who are truly interested in your products and services.

What Is Blogging

It’s easy to get confused when it comes to the internet, it seems like there is a new fad popping up almost daily. Between Facebook, and Tweeting, it’s very easy to feel overwhelmed and while I don’t pretend to be an expert about all things internet, I can help answer the question: what is blogging?

Blogs started as online journals, a web log (blog). For the most part it started as a way for people to have their own website online and share their thoughts and expertise with anyone who might be interested. Over the last few years though more and more people have learned that having a blog can also help them make some money online.

There are many places where you can start a blog for free, some of the most popular are WordPress.com, Blogger.com, Squidoo.com, HubPages.com. If you want to learn more just do a search online. These places will allow you to set up your own blog for no charge.

The actual steps may vary somewhat from one place to another, but here is an overview of the basic steps you will take to set up your own blog:

1. First you will sign up, at that time you will be asked to pick out a name for your blog.

It can be anything you want it to be, Cathys Kittens, or Sallys Sewing, etc. Just pick something that you like and reflects the nature of your blog.

2. Once you’ve signed up you can pick out the theme you want to use.

A theme is just the template for your blog. They come in all types of styles and you can find many of them for free. Just do a search for themes online and you’ll see what I mean.

3. Take a few minutes to familiarize yourself with the theme and how it works.

It’s not hard, but you want to be comfortable so you don’t miss out on any great options you may have.

4. Start making posts to your blog.

Every time you write an article for your blog its called a post. Most blog themes will allow you to easily upload pictures, videos, and music. They will also have helpful features like spell check.

Once you’ve got your post looking just the way you want it, you can click on the publish tab and your post will be uploaded to your blog so that all your visitors can read what you’ve written or look at your pictures.

These are the basic steps you will need to take when starting a blog. The important thing for you to remember is that if you are starting a blog as a business you will want to change out some of these steps.

How To Create A Sitemap

A sitemap of a website is similar to the table of contents of a book.

sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

The sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.

It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.

You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.

You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.

It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.

Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Marketing And Selling On Internet

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service.

Ever since the advent of Internet, it is widely used for all kind of purposes. Among the advantages of Internet, some helps in doing business, shopping, etc, from the comfort of the house. According to a research, a quarter of the Internet users shop online. It has also helped grow electronic commerce and Internet marketing is a part of electronic commerce.

Direct marketing techniques like radio and television commercials, mails, and newsletters are the inspirations for Internet marketing, which involves direct response marketing strategies and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which Internet marketing can be linked. B2C companies were the first to start when Internet marketing originated. They are companies that sell directly to the customers. B2B companies are meant to do business with each other.

Websites built for Internet marketing are slightly different than others. There are peer-to-peer modeled websites which are used to exchange products and services between each other. Other is name your price, where the customers have to specify their price range that they can spend and select products that fall in that price range.

Priceline.com is an example of such a website. Amazon.com is a website which is based on find-the-best-price model, where customers can find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.

The companies who use Internet marketing are at an advantage. They don’t need to put in huge amounts of energy and time in Internet Marketing like other traditional methods. With the help of only few resources national and international markets can be reached.

Because of very low investment, even small businesses are turning to online marketing. Websites and blogs have been developed for this purpose.

Internet marketing is advantageous in the sense that the data is easily available on the Internet. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.

One of the factors that hinder the growth of online marketing is delayed loading of the page. The web pages that take a lot of time to download test the patience of the consumer. To add to that, if the businesses design complex web pages with lots of graphics and animations, it will slow down the speed even more.

Another minus point of online marketing is that the customers cannot feel, taste, smell or try products in order to make a good decision. To over come this, some of the online stores have created liberal return policies with the help of which the customer satisfaction is guaranteed.

Another biggest threat of online shopping is identity theft. Paying online using credit cards, e-checks are susceptible to hackers and information can be stolen and used. Many hackers and websites have been caught who were involved in buying and selling of personal information. Most of the websites have taken measures and incorporated good security on their websites. One of the best methods is encryption.

When the data is being transferred between two computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to bring back the data to its original form.

Creating a Corporate Image

For any corporation it is very important to create a distinct image in the market.

This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company.

This image is responsible for increasing the sales of the product and to achieve brand equity. Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management.

Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.

The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it sells for less. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service.

Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars.

Likewise, they should not distribute their products to every other store, instead they should target more hifi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.

Testimonies of news papers, magazines, and labor union can deteriorate a well created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company.

Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.

Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isnt up to the mark, it will lead to confusion among the consumers and will hit the sales of the company.

Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular.

Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal.

Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience.

The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies.

They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers.

If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe.

The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies.

Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users. The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method. It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same.

The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget.

Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy.

The competitor also plays a vital part. The competitor based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit.

Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration.

Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.

Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time.

Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources.

The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales.

It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company.

Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it.

The term marketing management has many definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.

Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning.

Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers.

The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need.

Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group.

Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.

Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.

After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market.

Marketing Selling To A Woman And Selling To A Man

Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car she will choose a car depending on the color.

She would like it match it either with her work dress or accessories like watch and will be concerned whether there is enough space to store her necessities.

Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important.

The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe.

He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.

Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word.

A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it.

The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi tasking. They will be able to listen as well as read the manual at the same time.

So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it.

They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all.

So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper.

Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be over whelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care.