When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.

We all have our sales goals to meet on a weekly, monthly, or quarterly basis. This doesn’t mean that once we get a sale out of our customer, that we hurry them out the door and move onto the next one.

Build a relationship with your customer. As you close the deal on your sale, talk to your customer, find out what it is they need and can use that you can provide them with.

People love to talk about themselves, so it shouldn’t be too hard to get them talking.

Ask about their job, their family, their pets, their hobbies, etc.

For instance, when I was in banking, working within the branch network and someone came in to open a checking account, I would sit them down at my desk and profile them.

How would I profile them

I would take down their information and put it into my computer. By doing this I was able to see if this customer was new to our bank or an existing customer.

Now, if they were a new customer, and came in to open a checking account, I could safely assume that their savings account, investments, and loans were at another bank.

This is about the time I would start my profiling. I would ask about the other institutions that he did business with and compare the benefits and features of our products to the ones he had.

I also knew that there was a reason that he decided to open an account with me, perhaps he just wasn’t happy with his existing bank.

Remember, I only told him about our products and services, I did not push them on him. However, I did make notes of everything we discussed, so I could follow up at a later time. I would also leave my customer with a welcome packet consisting of a brochure for each of our products and several of my business cards.

The customer is in the door. You have some of their business. That is fine for the time being. You don’t want to overwhelm them. Build the relationship with them, gradually find out what their needs are by prospecting, than when the time is right, go over a product with them that you believe is ideal to their needs.

If I had an existing customer in front of me, I had the ability to se what they did and did not have, and again, I would go over the benefits and features of our products, taking notes, and following up at a later time.

The next time you have a customer in front of you, prospect them. Find out what they do and do not have with you. Once you have figured this out, offer to explain the benefits and features of products you have that you believe would be good for them.

Make notes of the conversations you have with your customers, than follow up with them to talk about the products you had discussed.

Prospecting is simply finding out what a customer needs that they don’t have. Once you have established what their needs are, the rest will come relatively easy. Good luck.

People say to me, Maria, I am creating brochures and I am meeting people. I am telling people about my business and I just don’t seem to be getting anywhere. Do you have any suggestions?

When I say to them, have you asked them to buy your product or service?

I quite often get a blank stare back at me.

Ask You mean I should ask.

Yes, this is a very important part of doing business, and many people have lost sales that they would have received if they had only asked for the sale.

This is called, the close.

Some people have said, But what if they say no? So what, the odds are in business that you will have more no’s than yes’s. You see, the more that I have studied marketing, the more I see how true that is. Just consider the no’s practice on your way to a yes.

Some of the most successful marketers out there state that a 10% conversion is good. That means 90% were either not interested or were unable to purchase at this time due to a large variety of reasons.

A no doesn’t mean the end of the world or the end of your business, it just means at this moment they are not interested.

And, ask yourself, how many sales do you believe that you will get if you don’t ask. Not asking is considered the same as leaving money on the table.

Sometimes it means, you just haven’t shown them a benefit that they can relate to.

I have seen examples of people who have changed just a word or two on their web copy and then the sales started pouring in.

If you need to learn how to ask for the sale, there are many books written on the importance of asking and many considered it one of the success secrets in business.

There are countless articles, books and courses on closing a sale and if you haven’t read any of them, I would highly recommend that you do. They go into detail on the early close, the trial close and the final close. As well, I have seen different names given to different styles.

Sadly, the reality is, many people have a sales phobia and would rather socialize at networking event and hope someone will come up and buy their product or service. And believe it or not, other people may think yes it is a good product but you are apparently just showing me today.

So, if the word sales drives you into a frenzy then start by reading, The Aladdin Factor by Jack Canfield and Mark Victor Hansen. It is a book on how to ask for and get what you want in every area of your life. And, has in it a formula for overcoming the seven most common “asking fears”

It is important to remember that no matter what business you are in, you are always selling yourself, product and or service and knowing how to do it well will assist and help your clients.

When you have a valuable product or service that improves people’s lives, consider it your obligation to let them know that it exists. You will feel more confident than approaching them as though you are a pest.

Just remember, it’s your job to ask and it’s ok if they say no.

Smile and go on to the person just waiting for your arrival.

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I’ve written many articles and web pages, and what people ask me over and over again

How can I get more traffic to my web site

People know that they need traffic to do business on line, but they just don’t know how to get it.

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The free viral marketing system strategies that have worked well for me can work well for anyone that follows up the same steps.
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Follow these free viral marketing systems strategies steps and you can earn more money working online than you ever dreamed possible

The free viral marketing system strategies are great, but there isn’t a single thing that if you do it will give you the success on Internet.

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New marketing and promotional ideas Free

Most are related to internet-based businesses, but even those can usually be adopted in some way to other businesses. Here are half a dozen marketing ideas to get you thinking.

A one-hour coupon. Offline businesses that want to increase the traffic to their websites can announce an internet coupon good for a free drink or whatever. The coupon would be up on the site for an hour,

sometime on a Friday, say. Visitors will return again and again to try to be there at the right time to get the freebie. If you collect pay-per-click advertising fees, this repeat traffic might be especially profitable.

Free gift article teaser. A free gift is certainly not a new marketing idea, but it hasn’t been done much in internet article “resource boxes.” My click-throughs from articles increased when I started putting in the author’s resource box, “For more information and a free gift, visit…” The gift is usually a short course, or an e-book. If you don’t want to write an e-book, you can find one with free distribution rights.

Word links for sale. Maybe you have heard about the entrepreneur that sold a million pixels on one web page for a dollar each. Advertisers could buy a minimum of 100, and the image would link to their site. I’ve seen many copycats, but I haven’t yet seen anyone selling words.

This could be even better for advertisers, because they could buy the words that are relevant to their products. A page full of random words isn’t pretty, but these things get publicity and traffic for their novelty.

Product user contests. If you have a product that’s used in many ways or many places, this is a great promotional gimmick.

a contest to see who has used their cell phone, watch, or whatever in the wildest place or the most unusual way.  took my walkman to the north pole

Customers could post their stories and photos directly to your company web site. They wiould return repeatedly to see new stories, and the results of the competition.

Advertising on cereal boxes. A lot of time is spent staring at cereal boxes. Perhaps you could get a good rate on advertising on them. There have had some advertising, but no boxes covered in ads yet. Brokering ad space on cereal boxes could be a good business to get into.

Pay for article placement. Many of us distribute articles to generate traffic to our web sites, and many also pay to advertise. Since articles are especially good marketing tools, why not pay to have other webmasters put them on their sites? This is done for free now, but not often enough.

Maybe offer a small one time fee, with a minimum time commitment. Explain that leaving the article there forever can generate search engine traffic.

Put ads on private cars, advertising on sidewalks, have a contest to see who can get your product mentioned on and seen on tv, there are endless possibilities for new marketing and promotional ideas.

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser one example is the HTTP on the Internet.

These pages, which are essentially documents that are in the HTML or XHTML format HTML stands for Hyper Text Markup Language, are accessed from a ‘common root URL, or the website’s homepage as most people know it. From this homepage, the visitor or Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely used website, Yahoo is a mixture of the different types of sites, it is a directory site and a search engine site, among others.

Because of the enormous and diverse amount of information that it contains, the Yahoo site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form a diagram or an image.

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo, site map allows web developers to put out links from across their sites, making it easier for search engine robots or engine spiders to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the basics. Because it is important for web marketers to rank high on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids filler words like the or and.

2. Incorporate descriptive keywords on your home page, along with your business name. This is called keyword prominence.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences 1 or 2 lines, with a maximum of around 255 characters that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords, and let Yahoo site map do the rest.