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How To Create A Sitemap

A sitemap of a website is similar to the table of contents of a book.

sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.

The sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.

Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:

Create the listing on a notepad.

It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.

Create a new page for your sitemap.

You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.

Create a link for the sitemap.

You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.

Check your work.

It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.

Upload your work.

Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.

The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.

sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.

Marketing And Selling On Internet

Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, development and technical aspects like marketing and advertising. Affiliate marketing, email marketing, search engine marketing and interactive advertising are all different facets of Internet marketing. It also includes sales, public relations, information management and customer service.

Ever since the advent of Internet, it is widely used for all kind of purposes. Among the advantages of Internet, some helps in doing business, shopping, etc, from the comfort of the house. According to a research, a quarter of the Internet users shop online. It has also helped grow electronic commerce and Internet marketing is a part of electronic commerce.

Direct marketing techniques like radio and television commercials, mails, and newsletters are the inspirations for Internet marketing, which involves direct response marketing strategies and is rapidly growing. Business-to-business, also known as B2B, and business-to-consumer, also known as B2C, are the two business models to which Internet marketing can be linked. B2C companies were the first to start when Internet marketing originated. They are companies that sell directly to the customers. B2B companies are meant to do business with each other.

Websites built for Internet marketing are slightly different than others. There are peer-to-peer modeled websites which are used to exchange products and services between each other. Other is name your price, where the customers have to specify their price range that they can spend and select products that fall in that price range.

Priceline.com is an example of such a website. Amazon.com is a website which is based on find-the-best-price model, where customers can find the lowest prices. Last are online auctions sites, where items are bid. Ebay.com is an example.

The companies who use Internet marketing are at an advantage. They don’t need to put in huge amounts of energy and time in Internet Marketing like other traditional methods. With the help of only few resources national and international markets can be reached.

Because of very low investment, even small businesses are turning to online marketing. Websites and blogs have been developed for this purpose.

Internet marketing is advantageous in the sense that the data is easily available on the Internet. Newsletters can be directly sent to customers and if it doesn’t contain the information they are looking for, they can search for information about the product online, make a decision and purchase it online itself.

One of the factors that hinder the growth of online marketing is delayed loading of the page. The web pages that take a lot of time to download test the patience of the consumer. To add to that, if the businesses design complex web pages with lots of graphics and animations, it will slow down the speed even more.

Another minus point of online marketing is that the customers cannot feel, taste, smell or try products in order to make a good decision. To over come this, some of the online stores have created liberal return policies with the help of which the customer satisfaction is guaranteed.

Another biggest threat of online shopping is identity theft. Paying online using credit cards, e-checks are susceptible to hackers and information can be stolen and used. Many hackers and websites have been caught who were involved in buying and selling of personal information. Most of the websites have taken measures and incorporated good security on their websites. One of the best methods is encryption.

When the data is being transferred between two computers; there is a possibility of a hacker intercepting it. So the data is changed by applying some encryption algorithm and is sent through the network and upon receiving, the decryption algorithm is applied to bring back the data to its original form.

Creating a Corporate Image

For any corporation it is very important to create a distinct image in the market.

This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company.

This image is responsible for increasing the sales of the product and to achieve brand equity. Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management.

Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.

The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it sells for less. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service.

Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars.

Likewise, they should not distribute their products to every other store, instead they should target more hifi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.

Testimonies of news papers, magazines, and labor union can deteriorate a well created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company.

Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.

Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isnt up to the mark, it will lead to confusion among the consumers and will hit the sales of the company.

Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular.

Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal.

Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience.

The product might not suit the taste of customers at a higher level. The other domestic companies that plan to go global hinder the growth of such companies.

They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors. The product development is dependant on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers.

If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe.

The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies.

Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users. The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly.

Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method. It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same.

The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget.

Marketing Strategies

Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their competitors. Every company applies some kind of marketing strategies to maintain existing customers, attract potential customers and also to maintain and enhance their reputation in the market.

When designing a marketing plan, first a marketing strategy is taken into consideration. The marketing plan consists of steps to be taken so as to attain success in the implementation of the marketing strategy chosen. Big projects involve selection of different strategies at different levels. Usually a strategy consists of well-sketched tactics. They are meant to meet the needs and finally reach marketing objectives.

Each of the strategies has pre calculated results because when a particular strategy is chosen at a particular level, its outcome becomes the goal of that particular level. If there is an absence of a well thought strategy in a marketing plan means it is supposedly lacking a good foundation. A reasonable marketing strategy should not only facilitate marketing goals, but also the action sequence of a campaign.

At regular time intervals the firm should analyze the marketing decision. This is done with the help of strategic models and the 3C’s model is considered for this purpose. To calculate the company’s strategic position, Ansoff matrix is used. The 3C’s model determines the factors, which leads to the success of a marketing campaign.

There are three key parties involved in this model the corporation, the customer and the competitors. The involvement of all the three key parties leads to positive results and this involvement is known as the 3C’s or strategic triangle.

The role of the corporation is to increase the strength of the company in the success critical areas, when compared to that of the competitor. The customer and his interest form the basis of any strategy.

The competitor also plays a vital part. The competitor based strategies are based on the functioning of business competitors like design and engineering, sales and servicing, and purchasing.

When making a marketing plan depending on some particular strategies known as mix strategies are used. 4P’s model is used to calculate whether the plan is sticking to the strategies or not. The four Ps stand for product, price, place and promotion. Products are goods produced by the company on a huge scale for the purpose of selling them and earning profit.

Price is the money paid for a product by the customer. The price is based on many factors like competition, market share, customer perception and product identity. Place where the product is sold can be either physical store or store on the Internet. It is also known as distribution channel. To make the customer knowledgeable about a product, the marketer does promotion. It involves advertising, public relation and point of sale.

There are different types of marketing strategies based on some criteria. Challenger, Leader and Follower are types of market dominance strategies. Market dominance strategies are used to dominate the market. Cost leadership, Market segmentation and Product differentiation are types of porter generic strategies. Porter generic strategies are built on strategic strength or competing abilities and strategic scope or market penetration.

Close followers, late follower and Pioneers are types of innovation strategies. Innovation strategies are meant to trigger the rate of product development and model innovation. It helps the firm to incorporate latest technologies. Intensification, Diversification, Vertical integration and Horizontal integration are types of growth strategies.

Growth strategies facilitate the growth of the organization. Marketing warfare strategies are conjunction of marketing strategies and military strategies.

A marketing strategy or a mix of them is chosen only after thorough market research. A marketer should always be ready to face any kind of situations like if the strategy is changed in the middle, he should be able to perform another market research so as to choose the proper strategy, within a short period of time.

Marketing Management

Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business subject, which is based on research and study of practical applications of marketing techniques and management of the marketing resources.

The one who excels in this field is known as marketing manager. The job of the marketing manager is to influence the timing and level of customer demand so as to help the sales.

It actually depends on the size of the business and environment in the corporate industry. Like if he is working in a huge production company, he will be the general manager of a particular product category assigned to him and he will be responsible for profit and loss with respect to the product. And in small business there is no marketing manager as his job is taken over by the partners of the company.

Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management. The scope is quite large because it not only consists of developing a product, but also retaining it.

The term marketing management has many definitions. It actually depends on individual firms and how the marketing department functions and activities of other departments like operations finance, pricing and sales.

Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning.

Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis. Using the customer analysis, the market is broken down into different types of customers.

The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need.

Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group.

Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.

Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.

After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market.

Marketing Selling To A Woman And Selling To A Man

Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks out for the latest model, speed, mileage, etc. But when a woman goes out to buy a car she will choose a car depending on the color.

She would like it match it either with her work dress or accessories like watch and will be concerned whether there is enough space to store her necessities.

Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important.

The salesperson talking to a male client doesn’t have to concentrate much on looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe.

He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.

Words should be spoken with extra care in front of a woman customer. Women are better listeners and they will analyze each spoken word.

A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Like when selling clothes to a lady, tell her how you will feel bad for her if she has to sweat badly in the summer due to her nature of job. Pick a nice cotton dress for her and ask her to try it.

The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and will give a second thought to the product. Women have the capability of multi tasking. They will be able to listen as well as read the manual at the same time.

So keep her involved into many things at a time. A man lacks the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both the things and it will lead him into a confusion state.

Another point to be taken care of is, it’s not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on and on about the product and the man will just nod his head without getting any meaning out of it.

They will not able to express properly whether they are getting the point or not. But on the other hand, a woman client can easily express how much she has followed. Even if they don’t speak it out, her facial expressions will tell it all.

So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Men clients can be made to understand about the product by simply drawing the outlook of the product using a simple pen and paper.

Men have a good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be over whelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care.

Relationship Marketing For Essencial The Business

The relationship marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is done with a strategic orientation, where the relationship is improved with existing customers rather than finding new customers.

relationship marketing

It is relationship marketing meant to cater to the needs of individual customers.

Its major part involves studying the need of the customer and how it changes in different circumstances.

relationship marketing applies techniques like marketing, sales, customer care and communication. The relationship is not only enhanced but its life period is increased by these strategies.

relationship marketing and as the customer realizes the value of relationship, they are drawn closer.

This marketing not only focuses on building relationship and attracting customers to their products and services but also how to retain them.

It was started in B2B markets and industries, which involved long term contracts for many years. Over the period of time, various marketing strategies were improved and relationship marketing was one of them.

Relationship marketing is applicable where the customers have many options in the market for the same product or service and the customer is entitled to make a selection decision.

In such a kind of market, businesses try to maintain their clients by providing comparatively better products and good service and hence, achieving customer loyalty. And once it is achieved it becomes difficult for competitors to do well in the market.

The customer turnover wasnt paid attention on as the main attention was on customer satisfaction. This kind of marketing was initially named as defensive marketing.

Offensive marketing is the marketing strategy where not only new customers are attracted, but also the sales are stepped up by increasing the purchase frequency. This kind of marketing concentrates on freeing dissatisfied customers and acquiring new customers.

According to a research, the cost of retaining an old customer is only ten percent of the cost of getting a new customer, which makes sense to not to run around to get new customers in relationship marketing

And according to relationship marketing another research done by cross sectional analysis, says that, a five percent improvement in customer retention is responsible for twenty five to eighty five percent of the profit.

Usually high cost is incurred when getting new customers, so if sufficient number of existing customers is retained, there will be no need of acquiring new customers.

Once relationship marketing the customer trust is gained his chances of switching to other company becomes relatively less, he buys goods in bulk, he buys other supplementary goods and he starts neglecting average price variation.

This maintains the unit sales volume and there is an increase in dollar sales volume.

The existing customers will be like a living advertisement.

If he is satisfied with the company he will recommend it to his friends and acquaintances.

Since relationship marketing the existing customers are familiar with the process, it will take less time and money to educate them about the procedures putting fewer burdens on employees also and making them feel more satisfied with their jobs.

The customers are divided into groups based on their loyalty.

This procedure is known as relationship ladder of customer loyalty. The groups in ascending order are prospects, customer, client, supporter, advocate and partner.

Due to the advancement in computers and Internet, software has been developed to facilitate customer relationship management. With the help of this software the tastes, activities, preferences, and complaints of customers are tracked.

Almost relationship marketing all the companies have this software in their marketing strategy, which benefits the customer as well as the company.

Thus the main aim of relationship marketing is to construct and maintain relationship with committed clients who are meant to bring profit to the company. The other benefits achieved are confidence building a social marketing best relationship marketing.

How To Marketing Use Internet Banner Advertising

For years now, the how to marketing internet banner advertising has captured the world wide web for it has become a large help in saving an amount of money while reaching beyond territories. how to marketing

Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising.

Some made use of it financially, how to marketing others have no idea on what to do with it.

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you

Would you let your company get trampled by other companys marketing strategies

Okay, so you admit you bought internet banner advertising, but does that mean you won’t do anything about it because it costs cheap

These how to marketing following steps will help you get up on your feet and make your cheap internet banner advertising priceless.

With how to marketing these simple instructions, there will always have traffic on your website.

First, to how to marketing  be able to capture the attention of your target audience, your title and topic should be thought of with concern.

You have to make the people believe that your cheap internet banner advertising is worthy of their time.

The advertisement has to meet the audiences need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people.

You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you how to marketing persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal.

Your cheap internet based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesn’t mean it could sell products by itself.

You must be sure to accompany it with marketing strategies.

By buying banner advertising, you or how to marketing  your company would save time and money while achieving market sales.

These internet banners advertising may come cheap, but it how to marketing could lead you or your company to business.

Maximum Exposure On Low Cost Internet Ad

Advertising of maximum exposure had long since been a major determinant of a business success.

This would include the presentation of the product or service to the consumers.

What maximum exposure really matters is how it is presented to the target market to be able to capture it.

maximum exposure

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What maximum exposure may be its advantages over other proven medium like the best selling TV ads

Advantages

1. Low Cost

Eventhough maximum exposure the Internet ad might be viewed as classy or far reaching, as compared to other medium, this is far cheaper than most.

Internet Ad Packages are offered for as low as $29.99 for a one month run time period.

2. Capture market

Should  maximum exposure your product or service aim to cater to the younger generation or the corporate oriented ones, Internet ad would be best since they would always

be marketing hooked up into the net surfing sites that might have a link to your very own.

Result, a great number of hits on your site of maximum esposure

2. Hassle free

All you would ever really need is a PC and some knowledge and bright ideas in forming your site wherein you could open your site, search for the best Internet ad package

and check, update the status of your ad.

You may actually never have to leave your home to advertise

3. Updated ads

Unlike the tv ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.

If maximum esposure so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the internet ad for advertising.

Although maximum exposure most people now are into the use of technology, surfing the Internet, still, majority of the average consumers still relies on maximum exposure

the old form of advertising as a means of gathering information about certain products or service.

2. Additional cost

If maximum esposure one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the  maximum exposure stated list of advantages and disadvantages about low coast Internet Ad, an entrepreneur may now weigh in its applicability to his or her product or service.

The aim of Internet ad is to offer the widest range or maximum exposure of the brand at the least possible cost.

Now, does that not sound good or what of maximum exposure.